In today's fast-paced B2B environment, generic marketing campaigns are the kiss of death. 

Prospects are bombarded with hundreds of messages daily, and only the most relevant, personalized content cuts through the noise. Dreamwriter does exactly this. And that is why I’ve joined Dreamwriter.ai to lead Go-To-Market.

I’ve been fortunate to build my career at the crossroads of marketing, product, and sales. From early sales at Glassdoor, before it was acquired by Indeed for more than $1 billion¹, to product marketing at Moogsoft, prior to its acquisition by one of the largest incumbents in the space, Dell², then steering product marketing at Series-A startup ClearMetal, before its acquisition by its largest competitor, Project44³, and finally helping build the commercial sales organization at Palantir, I’ve always been drawn to companies at pivotal inflection points.

What these experiences taught me, unequivocally, is this: the most successful go-to-market teams are those where marketing is deeply rooted in sales relationships, hyper-personalized to the customer, and strategically targeted rather than reliant on broad, generic content.

So when the opportunity came to join the early team at Dreamwriter.ai, I didn’t hesitate. I believe Dreamwriter understands that genuine engagement requires knowing your audience, honing in on relevance, and collaborating seamlessly across marketing and sales.

Lessons from the Field

At Glassdoor, I learned the power of empathy. Enabling job seekers to feel understood and validated could drive trust and long-term engagement. At Moogsoft and ClearMetal, the lesson was equally potent. Proactive, personalized messaging, not static, one-size-fits-all content, lifted conversions and adoption. And at Palantir, I joined early on to help build out the commercial sales organization. That meant designing new hire onboarding programs, building continuous sales training, and creating scalable enablement that empowered reps to succeed in highly complex, enterprise sales cycles. 

Watching those systems come to life reinforced a core truth: personalization is not optional. It is a multiplier.

The Business Case for Personalization

Let’s lean on some powerful research to underscore this:

• McKinsey finds that personalization marketing can reduce customer acquisition costs by as much as 50 percent, lift revenues by 5–15 percent, and increase marketing ROI by 10–30 percent⁴.

• Companies with faster growth rates generate 40 percent more of their revenue from personalization than slower-growing peers⁵.

• In digital channels, personalization most often drives a 10–15 percent revenue lift, with sector-specific results ranging from 5 percent to 25 percent⁶.

• When personalization initiatives are deeply embedded, supported by data, agile teams, and aligned KPIs, organizations unlock double-digit growth, stronger retention, and elevated long-term customer value⁷.

• McKinsey emphasizes that 71 percent of consumers expect personalized interactions, and 76 percent get frustrated when this does not happen⁸.

• Gartner data reinforces the fine line. Over 55 percent of individuals say they will cease doing business with a brand if communications feel invasive, while 40 percent will do so if messages feel irrelevant⁹.

• Moreover, 63 percent of marketers report moderate or significant challenges in delivering personalized experiences¹⁰.

This is not just “nice to have.” It is a strategic imperative. But more than stats, it is a mindset. The winners of tomorrow are building personalization into their DNA.

Why Dreamwriter.ai

At Dreamwriter.ai, this vision comes alive. This is not about spraying content and hoping for a hit. Here’s how Dreamwriter embodies what I’ve seen work time and again:

1. Marketing and Sales in Sync
   Dreamwriter bridges marketing and sales, ensuring the content we create reflects real conversations sellers are having. This alignment elevates relevance.

2. Powered by Data + AI
   We are building on a foundation rooted in customer signals and AI-enabled decision engines. That allows us to craft hyper-personalized, dynamic content at scale, without losing that human touch.

3. Agile, Test-and-Learn Culture
   Leveraging McKinsey’s proven model of “agile personalization operating models,” Dreamwriter fosters small autonomous squads. Cross-functional teams own experimentation and rapid activation¹¹.

4. Respectful Personalization
   We avoid the trap of being intrusive. As Gartner warns, getting personalization wrong not only wastes resources, it alienates customers¹². At Dreamwriter, we drive delight, not discomfort.

5. Outcomes, Not Vanity Metrics
   Our investments in AI, martech, and content creation always link back to customer lifetime value, retention, and revenue growth. Not hollow KPIs.

Through each lens of my journey—Glassdoor, Moogsoft, ClearMetal, Palantir—I saw how personalization done right yielded repeat advocacy, strong conversion, and loyal customers. So when Dreamwriter.ai presented a platform that brings sales-centric personalization to enterprise scale, it was exactly the opportunity I wanted.

What I Hope to Build

Together, we are designing workflows and content engines that:

• Sense rep activity and customer behavior in real time

• Trigger targeted messaging and content assets that resonate with specific personas or buying stages

• Equip sellers with tools that help them appear hyper-attuned to customer needs

• Continuously learn. Feeding back what resonates and what does not via agile squad cycles, to enhance precision

This is more than marketing. It is transformation. It is moving from spray-and-pray to precision, from noise to nuance, from generic to genuine.

Final Thoughts

Joining Dreamwriter.ai is not just a career move. It is a mission alignment. After witnessing firsthand that the most impactful marketing is deeply sales-centric, customer-specific, and grounded in relationship, Dreamwriter is the rare company turning that philosophy into execution.

I am excited to be on this journey. Helping build a future where content connects, messaging matters, and every interaction feels like it was made just for you.

Let’s transform personalization from an aspiration into everyday reality.

PS - This was written by Dreamwriter’s AI, Dreamy. 

PPS - Want to try your first piece of content, hyperpersonalized, at scale for all of your top prospects? Try it yourself (for free!) HERE. 

Notes

1. “Indeed Acquires Glassdoor for $1.2 Billion.” TechCrunch, May 2018.

2. “Dell Acquires Moogsoft.” CRN, June 2023.

3. “Project44 Acquires ClearMetal.” Supply Chain Dive, May 2021.

4. McKinsey & Company. The Value of Getting Personalization Right—or Wrong—Is Multiplying. 2021.

5. McKinsey & Company. What Is Personalization? 2022.

6. McKinsey & Company. The Value of Getting Personalization Right—or Wrong—Is Multiplying.

7. Ibid.

8. McKinsey & Company. What Is Personalization?

9. Gartner. Personalized Marketing Insights. 2022.

10. Ibid.

11. McKinsey & Company. Agile Personalization Operating Models. 2021.

12. Gartner. Personalized Marketing Insights.