Why I Chose to Invest in Dreamwriter, Bill Walsh

Nov 25, 2025

Bill Walsh

Why I Chose to Invest in Dreamwriter: AI for Nonprofit Impact and Donor Storytelling

When I first came across Dreamwriter, I wasn’t looking for another AI tool or a new startup to back. I’ve spent two decades in the nonprofit ecosystem helping organizations modernize their systems, steward their donors, and translate complex data into meaningful communication. I’ve seen dozens of promising ideas fizzle because they couldn’t bridge the gap between commercial-grade technology and mission-driven realities.

AI is reshaping the for-profit world at a relentless pace, with new ideas, new tools, and new ways of working emerging every week. Nonprofits rarely get that same level of attention. That’s why Dreamwriter stood out to me. It’s one of the first serious efforts to apply AI to donor relations and stewardship with a real understanding of nonprofit needs, not as an afterthought but as the focus.

The Opportunity in Nonprofit Technology

The nonprofit sector is a $500-billion economy that has historically trailed the commercial market by 5 to 10 years in adopting new technology. Yet nonprofits now face the same pressures as their corporate peers. They must communicate clearly, retain their customers (donors), and demonstrate measurable ROI on every dollar.

AI is beginning to transform this sector, but few solutions have bridged the gap between the commercial sophistication of marketing automation and the mission-driven reality of nonprofit work.

Dreamwriter is one of the first platforms to bring enterprise-grade AI storytelling and content personalization to a space that desperately needs it and to do so through a trusted ecosystem, Blackbaud, the market leader in nonprofit CRM and fundraising systems.

Why Dreamwriter Fits the Nonprofit Market

There are tens of thousands of active Blackbaud customers and tens of thousands more on competitive CRMs, all facing the same fundamental pain: how do we translate data into impact?

Dreamwriter fits directly into the systems these organizations already live in. Raiser’s Edge NXT, donor systems, and fundraising analytics are the heartbeat of nonprofit operations, and Dreamwriter integrates there with no added friction or change management.

Its core use case, personalized donor impact statements, is not a luxury. It’s tied directly to donor retention and lifetime value.

That means Dreamwriter is not just creating content.
It is helping nonprofits keep revenue, which is exactly the kind of ROI story this sector has been waiting for.

Dreamwriter’s Strategic Moat in the Nonprofit Sector

The nonprofit vertical is tough. Long sales cycles, complex data governance, and a culture that values trust above novelty all make it one of the most challenging markets to enter.

This is why Blackbaud’s position matters so much.

Blackbaud legitimized this space and remains its center of gravity. Dreamwriter’s integration and co-marketing partnership position it as the preferred AI layer on top of the industry’s dominant platform.

Once it becomes part of a nonprofit’s workflow, the switching cost is extremely high. Replacing Dreamwriter would require retraining staff, re-approving content governance, and re-certifying data integrations.

This is not a disposable app.
It is infrastructure for the next decade of nonprofit communication.

The Dreamwriter Team and Execution Strategy

The Dreamwriter team brings deep AI expertise and decades of content-generation knowledge, but what sets them apart is their understanding of how organizations actually communicate.

They have already proven themselves in the commercial B2B space, and they’re applying that same rigor to an underserved market that values trust, clarity, and authenticity.

With structured onboarding, clear price tiers, and professional services available, the business model scales efficiently while keeping customer retention high.

And thanks to early traction inside the Blackbaud ecosystem, Dreamwriter has a distribution channel most startups could only dream of.

The Financial Model Behind Dreamwriter’s Growth

The fundamentals of the business are strong.

Dreamwriter benefits from the same recurring revenue, upsell paths, and partner margin that drive SaaS success in other verticals, but with added advantages specific to the nonprofit sector: lower churn, higher loyalty, and strong network effects through peer organizations and associations.

Combine that with a low cost of acquisition through co-marketing and a high-intent pipeline of Blackbaud Raiser's Edge NXT users, and the margins begin to look very attractive.

This is a business built not just for growth, but for sustainable profitability at scale.

Why I’m Investing in AI for Nonprofit Storytelling

I’ve spent 20 years inside this ecosystem, advising some of the largest universities, faith-based groups, and foundations on digital transformation. I’ve watched many startups enter this space with excitement, only to fade when they hit the realities of the nonprofit market.

Dreamwriter is different.

It is built on commercial-grade technology.
It understands the nonprofit buyer.
And it is aligned with the one platform that can deliver reach and credibility: Blackbaud.

And most importantly, this product does not chase AI hype.
It delivers measurable outcomes for a mission-driven market that is finally ready to modernize.

AI for Purpose — How Dreamwriter Elevates Nonprofit Impact

In the for-profit world, AI tools like Dreamwriter are transforming how companies create and deliver content, faster and more personalized. But nonprofit technology has lagged, not due to lack of imagination, but because adoption is harder. Budgets are tight, data systems are intricate, and the mission-first mindset makes teams cautious.

Dreamwriter changes that.

It brings proven AI capabilities from the commercial sector directly into the hands of fundraisers, marketers, and storytellers, where they can make a meaningful difference.

Mission-Driven Communication
Dreamwriter helps nonprofits communicate impact rather than activities, turning raw data into stories that resonate with donors.

From Metrics to Meaning
The platform transforms donor and program data into personalized impact statements, helping every donor see their fingerprint on the mission.

Leveling the Playing Field
Nonprofits deserve tools as sophisticated as those used by Fortune 500 marketing teams, but tailored to the realities of smaller teams and greater accountability.

Frictionless Adoption
And because it integrates directly with Raiser's Edge NXT and MCP, teams can begin producing donor-ready materials in hours, not months.

A Broader Perspective on Nonprofit AI Innovation

Dreamwriter feels like a natural extension of the Blackbaud portfolio. It gives customers a practical, immediately useful way to apply AI to improve communication and donor engagement.

This is co-innovation in action. Blackbaud brings the data foundation. Dreamwriter brings storytelling intelligence. Together, they deliver measurable results.

Both companies share a belief in empowering human creativity, not replacing it. This is not automated marketing.
It is an amplified mission impact.

I’ve worked with hundreds of tools in the nonprofit space over the years, and far too many feel like watered-down versions of commercial products. Dreamwriter is different. It has the sophistication you’d expect from a top-tier marketing AI, but it’s built with a deep understanding of how mission-driven organizations communicate.

For me, this isn’t about automating fundraising. It’s about helping nonprofits speak more clearly about their impact, and helping donors feel genuinely connected to the work they make possible.

What excites me most is how Dreamwriter brings purpose and performance together. When organizations tell better stories, engagement increases  and meaningful outcomes follow.

Final Thoughts on the Future of Nonprofit Impact Reporting

Dreamwriter is arriving at a moment when nonprofits are ready, and in many ways, eager to modernize. The need has never been clearer. Technology has never been more capable. And the ecosystem partnership with Blackbaud makes the timing even more compelling.

And if you’re reading this from the perspective of a leader, storyteller, or fundraiser who has ever struggled to articulate impact in a way that feels personal, polished, and scalable, I believe Dreamwriter is worth a serious look.

If you’ve ever struggled to communicate your impact in a way that feels both personal and professional, Dreamwriter can help you bridge that gap, beautifully.

Let’s set up a call with Dreamwriter: [HERE].

Dreamwriter

@2025 Dreamwriter. All rights reserved.

Dreamwriter

@2025 Dreamwriter. All rights reserved.

Dreamwriter

@2025 Dreamwriter. All rights reserved.