Product Updates
Technlogy in Marketing
You Can Now Repurpose Content. Quick And Easy!
Apr 16, 2025

Creating great content fast enough to keep up with your GTM motion can feel like chasing a train… while building the tracks. That’s why we gave Dreamwriter another major upgrade.
Introducing our brand new content creation flow- redesigned to be faster, more intuitive, and way more fun to use. Whether you're dreaming up fresh content or remixing old gems, it’s never been easier to build high-impact marketing and sales assets with speed and style.
New Content, Two Ways: Start From Scratch or Remix What You’ve Got
Log into your Dreamwriter account, hit “New Content” and boom! You’re now greeted by a clean, modern interface built for momentum. Right away, you get two smart choices:
Fresh Content – Start something from zero with full creative control.
Repurpose Content – Transform existing docs or links into brand-new assets with just a few clicks.
Your GTM team just found its creative launchpad.
Repurpose Like a Pro: Your Old Content Just Got a New Life
Now for the feature we’re geeking out over: Repurpose Content.
This one’s built for those “Wait, can we just turn that report into a deck?” moments. Drop in a doc or paste a URL, and Dreamwriter:
Extracts all content (yep, everything)
We then restructure the content to create a story
Rebuilds it using your format + template + text preference
Smoothly distributes content across slides or pages, without chopping sentences in half or squishing text into weird places
You get a shiny new asset (PDF or PPTX) built from your existing materials, fully aligned with your brand, layout preferences, and storytelling needs.
And yes, it works for both long-form and sales collateral content types. You're welcome.
What’s Actually Happening Behind the Scenes?
We’ll nerd out for just a second.
Dreamwriter’s repurposing engine:
Breaks your content into sections with clear intent
Generates a new outline optimized for your chosen goal
Applies design logic to page layouts (not just copy/paste)
Ensures visual balance, avoids content gaps, and keeps your tone intact
A polished asset with zero stress and 100% strategic alignment, ready in minutes and with a few clicks.
Total Control, Without the Headaches
You were never forced to pick sides; Dreamwriter hands you the slider so you can fine-tune the vibe: campaign-powered, brand-driven, or the sweet spot in between.
You still get the dropdown to select:
Campaigns – For time-sensitive, tailored messaging
Workspace Branding – For consistently polished content
But now, there’s a slider that lets you dial Dreamy’s focus left (workspace), right (campaign), or right in the sweet spot for a little bit of both. Think of it as your new GTM alignment compass.
What Else Is New? We’re building out more templates!
Here’s where things get even more fun.
Choose your content type:
Sales Collateral
Long-Form Content
From there, explore a curated collection of gorgeous, conversion-ready templates, complete with live previews. Pick the vibe you need:
Highly Visual – Big impact, minimal words
Playbook / How-To – Step-by-step clarity
Industry Trends – Insight meets elegance
Text-Heavy – Long reads, rich substance
Data-Driven – For the chart-lovers in your life
Then just set your format (Slides: 4:3 or 16:9, or PDFs: A4 or Letter), pick your page count, and any 16 languages, and voila, you’re building in style.
Text-Heavy? Image-Heavy? Or Somewhere In Between?
Some stories need space to breathe. Others need to hit hard and bounce. So we gave you a shiny new dial:
Heavy – Longer paragraphs, richer narrative
Balanced – A healthy mix of copy and visuals
Less – Punchy, visual-forward layouts that say more with less
Dreamwriter applies your choice across the entire doc, ensuring flow, pacing, and layout feel intentional from the intro to CTA. No more Frankensteining paragraphs into random boxes.
Built for the GTM Heroes Who Do It All
This update was designed with you in mind- marketers, sales leaders, enablement pros, founders, and anyone else who wears 12 hats before lunch.
Create new content when you’re building from the ground up. Repurpose when you want to punch above your weight. Either way, Dreamwriter makes you look (and ship) like a team of 10.
Use it to:
Launch campaigns faster
Hyper- personalize content per account
Equip sales with beautiful decks
Turn thought leadership into lead magnets
Or just finally get ahead of your calendar
What’s Next?
We’re not stopping here. Up next: Next up: ready-to-go one-pagers with built-in templates in Dreamwriter. Beautiful, focused, high-impact collateral you can plug into instantly. Watch this space for the next release.
But for now…
Whether you're building from scratch or breathing new life into an old asset, Dreamy’s got your back, and a whole new bag of tricks.