Product Updates

Technlogy in Marketing

AI-Powered Personalization Transforming GTM Teams- What’s in it for you?

Feb 6, 2025

Dreamwriter webpage branded workspace

What if you could create high-impact marketing and sales collateral without spending hours on revisions, tweaking messaging, or ensuring brand consistency? What if AI could do the heavy lifting, creating hyper-personalized campaigns that speak directly to each prospect? That future isn’t hypothetical, it’s here. 

We’re thrilled to introduce a super exciting and game-changing update to our platform, bringing together the power of a Branded Workspace, Campaigns, and Hyper-Personalization altogether, to transform how GTM teams execute their strategies. With these new features, AI doesn’t only assist; it becomes an integral part of developing tailored, high-impact marketing and sales assets.

Branded Workspace: AI That Speaks Your Brand’s Language

Imagine an AI solution that knows your brand inside out- its tone, style, and core messaging. Meet Dreamy, the AI solution that can be trained to adopt and reflect your brand’s unique identity. 

Here’s how it works:

  • Upload brand guidelines, messaging house, or even a use case deck to train Dreamy.

  • The solution learns your company’s voice, ensuring every output aligns with your messaging.

  • No more off-brand collateral, whether it’s an Ebook, article, or pitch deck- Dreamy ensures brand consistency across the board.

This means teams can produce on-brand, high-quality content in minutes without worrying about inconsistencies or spending hours revising tone and style. Whether you need professional, engaging, direct, or friendly content, Dreamy adapts, so you don’t have to compromise on brand integrity.

Campaigns: AI That Works Like Your Personal Marketing Strategist

Now, let’s talk about what might just be the most exciting feature yet: Campaigns. This is where personalization goes beyond surface-level tweaks. With Dreamy, campaign creation is smarter, faster, and more strategic than ever before.

How It Works:

  • Start with a Foundation Simply input a website link, product page, or messaging structure to feed initial context into the AI.

  • Enrich with ICP Insights Upload additional documents, customer stories, and data about your ideal customer profile (ICP). The more details Dreamy has, the sharper its insights.

  • Hyper-Target with Precision Define your audience by industry, role, or company type. A CRO in EdTech has different pain points from one in B2B SaaS. Dreamy tailors content accordingly.

  • Fine-Tune Tone & Style Want to sound authoritative? Casual? Persuasive? The AI adapts to match your chosen voice, ensuring every piece of collateral feels natural and engaging.

  • Incorporate Brand Colors If you’re targeting a specific company, Dreamy can match its brand colors to create a seamless, visually aligned experience.

Why This Matters for GTM Teams

Traditional campaign creation processes are either time-consuming or get too broad to be effective. But with AI-powered Campaigns, GTM teams can:

  • Create collateral in minutes instead of hours. (and hours)

  • Ensure hyper-personalization strategically. 

  • Scale outreach efforts while keeping engagement high.

  • Evolve messaging on the fly, adapting to different industries and personas with ease.

The Best of Both Worlds: Where Branded Workspace Meets Campaigns

The magical collaboration happens when Branded Workspace and Campaigns work together. This combination allows users to fine-tune the balance between brand consistency and campaign-specific personalization.

Want a heavily branded asset? Prioritize your workspace settings.

Need something tailored purely to a campaign? Lean into the campaign insights.

Prefer a mix of both? Dreamy finds the sweet spot.

Whether you’re creating a sales deck or an article, this flexibility ensures that every piece of collateral is both on-brand and hyper-relevant to the audience.

Why This is a Game Changer for Sales & Marketing Pros

With this launch, we’re redefining AI-powered collateral creation for GTM teams. No more outdated templates. No more one-size-fits-all messaging. No more endless revisions.

Instead, you get:

  • Brand-aligned, high-quality content at scale

  • Personalized campaigns that speak directly to your buyer

  • More time to focus on strategy, creativity, and closing deals

This is next-level marketing and sales enablement, designed to give professionals an edge in a hyper-competitive landscape.

Ready to Change How GTM Teams Work?

We’re only getting started. With AI-powered Branded Workspace and Campaigns, your marketing and sales teams can now execute smarter, faster, and more efficiently than ever before.

The future of hyper-personalized marketing and sales enablement is here. And it’s powered by AI.

Want to see Dreamy in action?
Sign up now and experience it first-hand.

Dreamwriter

@2024 Dreamwriter. All rights reserved.

Dreamwriter

@2024 Dreamwriter. All rights reserved.

Dreamwriter

@2024 Dreamwriter. All rights reserved.